From now on, they operate as one. Aside from a streamlined graphic identity for CDF Emballage, no visible changes are apparent—though behind the scenes, synergies are naturally taking shape to drive greater efficiency.
Unsung players in a value chain
The paths of the Weepackup group and CDF Emballage in La Chaux-de-Fonds are similar. Their trades and expertise converge around the same market expectations. Essential yet often overlooked, these “industrial packagers” work in the shadows of a value chain where their indispensable role is vital: protecting technical creations of diverse, unique, and sometimes improbable shapes.
Fragile, breakable, precious, or bulky—all share a common denominator: once produced, they must be transported from the manufacturing site to the client or end consumer. The more complex the finished piece, component, or assembled system, the more its packaging must be specifically designed and engineered. Logistics, including deadlines and costs, must be mastered down to the smallest detail.
A bouquet of expertise, rooted in proximity
A company specializing in multi-material custom packaging inevitably works with cardboard, wood, and foam. These unique, tailored solutions—sometimes even flight cases—are the result of a wide range of skills that the group has chosen to fully internalize from design, via its in-house engineering office, to production in its factories. Among the many factors to balance are eco-responsibility, weight, handling, and ergonomics.
In this equation, the addition of a new production site —strategically located at the crossroads of watchmaking and its sister industries—further strengthens the group’s network of five existing facilities.
Five production sites, one human-scale group
“Industrial packaging is far more complex and indispensable than it might appear. The products we package are often of high added value, which makes protection a critical issue. That is why we decided to internalize every stage of the process to maintain full control over quality. From design—through technical drawings, ergonomic analysis (since packaging must integrate seamlessly into our clients’ production lines, user-friendliness is key), eco-responsibility, and more—to execution across our various production sites, we manage everything from A to Z,” explains Thomas Grégoire, Director of Development at Weepackup and CEO of CDF Emballages in La Chaux-de-Fonds.
Weepackup, in brief
The group was founded in 1947 as a sawmill, later evolving into a crate manufacturer before diversifying into multi-material packaging—wood, cardboard, and foam. In 2020–2021, Pack Up joined the group, strengthening expertise in foam transformation. Finally, in 2024, CDF Emballage and its 25 employees in La Chaux-de-Fonds became part of the group, enabling the Swiss market to benefit from a local production solution in a sector where proximity and responsiveness are essential.
Founded in 1978 under the name Caisserie de la Fiaz, the family-run CDF Emballage gradually specialized in custom multi-material packaging, mirroring the group’s trajectory. Its craftsmanship and family values leave no doubt about the synergies created by this new alliance.
https://cdf-emballage.ch
